Doug’s Rug Spa State College Williamsport Lewisburg Danville

One of the best Oriental Rug Cleaners in the country is in the country in more ways than one is Doug Moerschbacher of Doug’s Rug Spa in Pleasant Gap Pa. A tiny rural town of only 2,800 people Pleasant Gap in an hour west of Williamsport and close to State College. Despite living in a small town Doug has become one of the most technically advanced rug washers in the country. 

Over the last 10 years cleaning fine hand woven area rugs has changed drastically. For years old time cleaners would wash rugs and make the surface look great but the greatest cause of wear is grit in the foundation. Much like pouring sand into your car’s oil the grit and fine particulate matter in the foundation are the real reason why rugs wear out. Doug has added the equipment to remove the grit from you area rug’s foundation. By using the State of The Art Rug Badger Doug is able to do what older style shops could only dream of.

While grit is the main cause of wear the main reason why consumers in America bring their rugs to be washed is Pet Odor and Pet Accidents. These accidents, usually urine contamination, are not a serious problem while it is still damp it becomes more of a problem every day that it sits. It starts in a mildly acidic state but as it dries and ages it turns increasingly alkaline. High Alkalinity can severely damage rugs and even damages the dye that makes your rug so attractive. By oscillating your rug up to 43,000 times per minute Doug is able to break up the damaging urine salt crystals. Then with highly advanced cleaning solution Doug can return the rug to its normal pH range and dissolve the remaining salt crystals. These salt crystals are what off-gasses the nasty Pet Odor smell.  

Moerschbacher is not content to just be good he constantly drives to be the best. Doug recently bought a top of the line Rug Centrifuge. To the best of my knowledge Doug's Rug Spa is the first company in Pennsylvania to add a heavy duty high speed centrifuge to their shop. Without getting too technical the ability to do high speed extraction of water combined with flush rinsing Doug is able to do the best job much faster than any other PA shop. I also see the work Doug puts in on learning the latest technology.

For these and other reasons I am very proud to have Doug Moerschbacher as an associate of the Academy of Oriental Rugs.

Doug's Rug Spa

105 N. Main Street

Pleasant Gap, PA 16823

814-808-5071

Nobody Cares That You Care - RUG Cleaning

“Nobody cares how much you know, until they know how much you care.” Theodore Roosevelt

“Nobody Cares That You Care” Barry O’Connell

Teddy Roosevelt was my cousin on my paternal grandmother’s side and a great thinker and a great president. However this quote which is so often bandied about bothers me. I would argue with Cousin Theodore that No one cares how much you care if the truth be told. Maybe in your personal life but I take a colder harsher view of the business world.

So if “Caring” is not the key what do people really care about?

They care about themselves and their needs.

When a customer calls you or stops in they are there for a reason. The reason is that they have a problem. If they believe that you can solve their problem they will give you MONEY and that is a good thing.  If they don’t feel you can solve their problem they will make an excuse and get away from you.

Reasons why people do not call a Rug Cleaning Plant:

·         They are lonely and are looking for a new “caring” friend.

·         Getting a rug professionally cleaned is on their bucket list.

·         They discovered that they have too much money and they picked you at random to share the wealth with.

·         They are conducting Market Research (unless they are in the RugLovers Marketing Program).

So why do they call?

The #1 biggest reason to call a Rug Cleaning Plant for the first time is:

They have a problem and it involves one or more dirty rugs.

They have a problem and they came to you to solve it. But knowing they have a dirty rug is not enough to guarantee that they give you MONEY.  Rug Cleaning is not a hobby for anyone I know. It is a business and the only way to keep the doors open is to provide goods and services in exchange for MONEY.  

The way to get their MONEY is to be their Trusted Problem Solver.

The secret to being a Problem Solver is to ask questions.  You cannot solve their problem until you know what it is. Whether you use the RugLover’s Marketing “Red Print” or not you job is not to give information, it is to get information. Keep in mind anything you say can cost you the sale so why volunteer information. If you talk more than 30% of the time you are out of control. You gain control by asking questions. Keep them talking until you know their problem. Dusty’s Red Print is a simple to use form that guides you through the questions that need to be asked so if you don’t have it, get it. But even without the Red Print you can gain a lot by asking, “What can you tell me about your rug”.  Once they start giving information Shut Up and let them talk. The only thing you should be saying is just enough to keep them talking. 

Even when you learn their problem do not give them information. Giving information is dangerous, what you need to give them is a SOLUTION.  

The prospect generally becomes emotionally engaged in the conversation and with that the objections drop away.  Given a choice between a Caring person and a Caring Person with a Solution to their problem prospects want a Problem Solver

BTW my cousin Theodore also said:

“I think there is only one quality worse than hardness of heart and that is softness of head.”Theodore Roosevelt