My area is too small to
support a Rug Cleaner. Try telling that to Doug Moerschbacher he lives and
works in Pleasant Gap Pa with a population of 2,879. Doug is succeeding in
rural North Central Pennsylvania in a county of only 154,722 people. He also
did it recently against stiff competition. Another small market success story
is Scott Kentfield. He lives and works in Travers City MI the largest city in
the 21-county Northern Michigan region with a population of only 14,674.
Success anywhere takes hard work but population is not a limiting factor for
most people.
My area is too poor to
support a Rug Cleaner. Scott and Doug do not live in affluent high income areas
but they do not have it nearly as tough as George Bell. George is from Jackson
Mississippi the poorest city of its size in the USA but the suburbs are the 8th
poorest in the country. So can an 80% black very low income city support
a rug Washer? No, it can support two and both of them eat regularly. Business
is so good that George just put in his second centrifuge. But George Bell’s
success is not enough to hold back Terry Wetzel’s business. The relative wealth
or lack of it is not the limiting factor for most people.
My area is too competitive
to support another Rug Cleaner. Big established Rug Cleaning plants that
dominate an area are not to be feared. Remember Doug Moerschbacher? When Doug
started there were two well established rug washers in his area. Doug is now #1
in his market and he is more expensive than all his competition. Going up
against the 3rd generation well financed well established behemoth is a great
way to go. But don’t try to undercut they will eat you alive. Charge more,
sometimes a lot more than they charge.
All his sounds counter
intuitive to most people. What we have done in RugLover Marketing is to short
cut the process and save you 10 or 20 years of trial and error. George Bell has
spent his life building a great business. But guys like Doug Moerschbacher,
Anthony Belmonte and others have short cut the process and are building best in
class business in record time. 500% growth is possible and if you do the plan
and really work it is a very realistic goal. If you want to charge far more
than your competition, wash more for greater profits and see explosive growth
you are our kind of cleaner.
For more information
drop Dusty Roberts a line at Dusty Roberts (info@rugbadger.com) or
Stephen A. Roberts
1-866-885-7847
Cell 250-686-7847
