Wednesday, February 25, 2015

The 2015 Pittsburgh RugLovers Tour

Shehady’s Oriental Rugs
135 Freeport Road, Aspinwall,
PA 15215
(412) 782-2020

Marketing and Rug Repair Workshop at Shehady’s Oriental Rugs
§  Friday April 17 to Sunday April 18th
§  Friday & Saturday 10 am to Noon & 1pm to 5pm
§  Sunday 10 am to 2pm Brunch provided

The group will split into smaller groups and break out for focused workshops.
Sessions include:
·         Finding and Selling Repairs – Wade and Barry
·         Selling the Super Wash $10 – $20 per square foot Barry & Wade
Learn the Secret of the Super Wash. You are going to discover how and why a good percentage of your clientele WILL want pay to pay you for a higher level of service.
·         Repair Seminars: Wade’s Entire Repair Staff
If you are not selling repairs on 7 out of 10 rugs that you wash you’re losing out on making a lot of money. A LOT of money.Here are a few of the simple repairs your going to learn to identify, sell, price and even know how to do yourself.
* Sides & Ends
* Splits
* Color Repair
* Patching and Cut & Shut
* Reweaving
And of course if you are not set up to do in-house repairs we’ll show you how you can outsource it, make it look like you do it in-house, and still make a LARGE profit.
A repair center is one of the best “Profit Centers” you can have in your company and one most of your competitors shy away from.

·         Learn the difference between Bundling and an Up-Sell.
There’s a big difference between bundling and up-selling. Both are good but bundling has been shown to consistently create bigger profits. Discover the secrets of bundling services in your area rug business and…
* how bundling makes it easier for your clients to decide what to get done
* how bundles will sell more of your services
* what the most profitable bundles you can offer
* how to offer the bundles so the client will nearly always say yes

·         Learn the Power Words that open doors and excite customers.
In any business the more a client trusts you, the more loyal they become. The words you use to communicate with your clients have a powerful effect on building trust.
In this section of the RugLovers Tour you’re going to learn the power words that instantly differentiate you from your competitors.
Words that bypass the logical part of the brain and zero in on the emotions that subconsciously compel your clients to want to deal with you and not your competitors.

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